FROM ZERO CLIENTS TO FULLY BOOKED WITH A WAIT LIST IN LESS THAN 12 MONTHS.
about exactly where the industry is, and what’s hot and what’s not, then you have no hope of standing out. Right at the beginning work out what the average prices are in your area and sit right there in that price range for a while. Don’t be the cheapest, but don’t go in straight away to the top end. Knowledge is power and once we know all of that then we are ready to Introduce ourselves to our potential customers.
Facebook is an invaluable tool for this, what I did was I found local groups on Facebook to join…
and typed nail tech into the search bar from there all of the conversations people had about nails all came up,
My motto is this ‘You must always give before you can receive’ therefore, because I was only helpful & conversational and not (salesy) people usually would get curious.
They would click on my profile to have a nosey, and I had links to my salon page so I got a lot of people following my page this way, which often would lead to bookings .
Then at the end of the service I would give mum a business card which had a loyalty programme on the back, after 4 stamps (visits) the 5th Service they would receive 25% off. and after 9 Stamps (visits) they would get 50% off their 10th visit. Then I’d drop in that because they were so lovely I was going to give them their first stamp for free. You see, people are more likely to ignore an empty loyalty card. Simple psychology. And just incase the mums forgot about me, I could always rely on the little ones to be a very effective reminder, always chatting about the nail shop with chocolate milk and cute manicures.
You see I would always put just as much effort, if not more, into keeping existing customers happy as I would put into finding new ones. Because of this my ‘NO SHOW‘ rate was pretty much non existent. So don’t forget to look after your warm leads and your current followers. If you always have New client Specials but nothing for your regulars who already support you, they will notice that. Loyalty is a two way street and just like any other relationship you need to work on it and build it on mutual give and take.